South Korea Reigns as Top Male Skincare Capital
According to global market research firm Euromonitor International, South Korea reigns as the male skincare capital of the world. In 2011 alone, South Korean men accounted for nearly 21 percent of global skincare sales, which is the equivalent to approximately $495.5 million. According to Roald Maliangkay, head of Korean studies at Australian National University, effeminate male
